6 reasons why direct mail is still king

there are several reasons why direct marketing should be your go-to marketing tool, especially in a down economy. your marketing budget is likely to be more limited, but you need to be as effective or more effective, right?

1. highly-targeted.
direct marketing is the surest way to reach large numbers of consumers. it allows you to be more proactive than other mediums and to filter numerous geographic and demographic details to a list of consumers that’s most valuable to you.

2. cheap prospects.
believe it or not, there are direct mail vehicles like the fairfax county recreation guide and valpak that allow you to reach targted prospects for as little as two pennies per household. email may be cheaper, but expect bounces, black listing, bland offers, minimal awareness boost, and far less targeting.

3. coupons.
marketing vehicles known to provide coupons are hotter than ever in this economy! the best coupons offer a significant value that forces consumers to leave their homes and make the commitment of visiting your business.

4. immediate response.
date your coupons and hear from interested parties on your watch.

5. measurable results.
don’t guess if your advertising is reaching people — know it. measure how many responded, how many bought, what was the total value of the purchases, etc.

6. effective a/b platform.
run two ads in a cost-effective direct mail vehicle to learn which one performs better. that one becomes your control. then run your newest ad against the control the next issue and see if you can outperform it. consult with a professional on how to best launch a simple a/b campaign for your business. it’s all in the offer and control of variables.

you can reach 10,000 targeted prospects for as little as $199 right now. are you ready to get started?