original music: never treat me like stranger

never treat me like stranger is a tiny tune at just 2:09. i wrote this last night and again used the handheld recorder to put it down before i forgot it. for those curious, i use a microtrack 24/96 from m-audio. it creates an mp3 on the fly from simply pushing record. it was a long day and this was the perfect lazy jam you ride into the wee hours of the morning. it’s inspired by a few conversations i’ve had of late – mostly about how easily people get bored with their relationships (and lives in general). the last section speaks directly to that. the rest plays off the whims people chase to keep life feeling fresh. like elevate from a few weeks ago, this song will be recorded professionally in my studio for the forthcoming record. click on for the lyrics.

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expertise and secrets to persuasion

expertise marketing is not a new concept – but how many people fully leverage its potential? abraham lincoln famously said on the topic “if i had eight hours to chop down a tree, i’d spend six hours sharpening my axe.” in this post, i explore basic principles of expertise and various ways you can exercise its power. after all, people buy from people they know and like – or from people that are trustworthy and have demonstrated expertise.

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boxing needs to change its business model

did you know that many professional boxers vacate the championship belts they earn because theres no money in defending them? it’s not only true, but also embrassing for the sport. with the mammoth amount of work that boxers put in before their fights, they deserve to earn what they can. when a boxer is forced to fight a “mandatory challenger,” it’s rarely the best fighter available or the big name that fans want to see. if the champion rejects the challenger in favor of who the fans want to see him fight (and thus where the money is), then he must give up his champion marker (his belt or belts). this really makes no sense. it’s time for this to be re-thought!