audio posted from recent marketing panel

a new audio segment has been posted under the “meet eric” tab. this condensed clip is quite long at nearly 30 minutes and represents the majority of my panel time from the may 20th washington area music association event. be forewarned – while the information is excellent, the quality of the audience recording is only average. the subject for the evening was marketing your music on the internet. i discuss planning, branding, sales, social media marketing, building a team, publicity, and customer retention. moderator kenneth m. kaufman, noted entertainment lawyer in the washington dc area, introduced me for the segment and the q&a that followed. other panelists included ann chaitovitz (former executive director for future of music coalition and current consultant), greg berger (videographer), andrew mcknight (touring musician), and bryan calhoun (vp of soundexchange). enjoy!