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Flashback Series: 1960s Electrolux
Posted on July 11th, 2009 No commentsin the 1960s, the vaccum company electrolux featured the slogan “nothing sucks like an electrolux” in their advertising. while americans assumed it was a brand blunder from a scandanavian manufacturer, electrolux knew what sucks meant in american language and intended for the ads to generate extra attention for it. got me thinking about eye-catching (though also low brow) it would be if current productss were marketed in a similar fashion. how about “who blows more than craftsman?” for a leaf blower, or “start your day with our wurst” for hillshire farms?
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