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• What’s Your Conversation Strategy?

  Posted on October 28th, 2009 etownsend No comments

  thanks to greta weiner for pointing me towards this topic. your clients and prospects are starved for time. often, he or she is already engaged in conversations when you reach out. how you open your next conversation is critical in today’s marketing landscape – especially where leads may not be as plentiful. advertising age magazine recommends that conversation strategies begin with the end in mind. hard to argue with that logic. explore messages that work across multiple platforms and can be scaled quickly/broadly. always point subject matter and anecdotes towards actionable items on current projects. be careful not to assume a conversation “carte blanche” – unless the meeting is set as more casual.

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this website is the former blog of
Eric S. Townsend – an innovative expert in communications, marketing, design, writing, and sales. explore the new website at www.estmktg.com, or call 202.494.4326. thank you!

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• Website Conformity Recalls Auto Market
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• “An Educated Consumer is Our Best Customer”
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• Townsend Named Marketing Lead for Product
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• “Saving” Today Can Cost You Tomorrow
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• Grade of Execution

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