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• Reading Print vs. On Screen Text

  Posted on November 4th, 2009 etownsend No comments
  had an interesting chat today that started as a review of font display shortcomings in acrobat (per i’s and l’s showing up as thicker than expected on screen though printing as expected), but turned into a greater discussion of reading preferences (as in text in print versus digitally on-screen). current research shows that the majority of u.s. adults think that printed media is easier to read than the digital equivalent. interestingly, most adults reported that they feel more comfortable when they have something on paper than when it’s on screen, suggesting that we make an instinctive association between things we can touch and feel and things that are “real.” this is not good news for green policy!
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this website is the former blog of
Eric S. Townsend – an innovative expert in communications, marketing, design, writing, and sales. explore the new website at www.estmktg.com, or call 202.494.4326. thank you!

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• Really — Click Over to the New Website
• American Pickers Teaches Smart Branding/Sales
• Hard Sell Websites Turn Away Prospects
• Website Conformity Recalls Auto Market
• Coca Cola — The Real Story
• Bolster Expertise and Credibility with LinkedIn
• New York Times Educates on Google Tools
• New Logo Design, ID and Bio — Kontinental
• “An Educated Consumer is Our Best Customer”
• New Logo — Jonathan G. Willen & Associates
• Townsend Named Marketing Lead for Product
• Search Engine Minimization
• “Saving” Today Can Cost You Tomorrow
• New Website/SEO — Dad’s Tree Service
• Grade of Execution

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