• Reading Print vs. On Screen Text

    Posted on November 4th, 2009 etownsend No comments
    had an interesting chat today that started as a review of font display shortcomings in acrobat (per i’s and l’s showing up as thicker than expected on screen though printing as expected), but turned into a greater discussion of reading preferences (as in text in print versus digitally on-screen). current research shows that the majority of u.s. adults think that printed media is easier to read than the digital equivalent. interestingly, most adults reported that they feel more comfortable when they have something on paper than when it’s on screen, suggesting that we make an instinctive association between things we can touch and feel and things that are “real.” this is not good news for green policy!
    • Share/Bookmark

    Leave a reply

Company Services: Web & Graphic Design / Branding / Advertising / Search Engine Optimization (SEO/SEM) / Internet Marketing / Promotions
Lead Generation / Sales / CD & DVD Duplication / Album Cover Artwork / Social Media / Logo Design / Copywriting / Music Production & Publicity
Virginia / Maryland / District of Columbia Service Area: Fairfax VA / Vienna VA / Oakton VA / McLean VA / Arlington VA / Alexandria VA / Burke VA
Annandale VA / Springfield VA / Falls Church VA / Sterling VA / Herndon VA / Chantilly VA / Reston VA / Manassas VA / Centreville VA / Leesburg VA
Clifton VA / Fredericksburg VA / Richmond VA / Baltimore MD / Bethesda MD / Columbia MD / Silver Spring MD / Rockville MD / Washington DC