Former Blog of Eric S. Townsend

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• Advice: A Blog Loosens Buying Inertia

  Posted on November 16th, 2009 etownsend No comments

  below is some advice i gave to a new client of mine – a home improvement contractor: competitors have been weakened. people are nervous about which company to trust. the potential is therefore great right now for the companies who stand tall and strong. passion and knowledge are an extremely valuable way to differentiate. it works on your behalf to loosen the buying inertia. i know blogging seems fluffy to many in business, but it is a great tool for offering a hands-on, customer-first experience at a website. you’ll communicate that you’re the safer bet, that you care more than your competitors do about the work, that you’re the one with whom they should feel good about committing their hard-earned dollars. make sense?

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about this website

this website is the former blog of
Eric S. Townsend – an innovative expert in communications, marketing, design, writing, and sales. explore the new website at www.estmktg.com, or call 202.494.4326. thank you!

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Select Month August 2010 July 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009

blog / recent posts

• Really — Click Over to the New Website
• American Pickers Teaches Smart Branding/Sales
• Hard Sell Websites Turn Away Prospects
• Website Conformity Recalls Auto Market
• Coca Cola — The Real Story
• Bolster Expertise and Credibility with LinkedIn
• New York Times Educates on Google Tools
• New Logo Design, ID and Bio — Kontinental
• “An Educated Consumer is Our Best Customer”
• New Logo — Jonathan G. Willen & Associates
• Townsend Named Marketing Lead for Product
• Search Engine Minimization
• “Saving” Today Can Cost You Tomorrow
• New Website/SEO — Dad’s Tree Service
• Grade of Execution

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Eric S. Townsend
4218 Ardmore Place
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(202) 494-4326
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eric.s.townsend@gmail.com

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