What Website Shoppers Don’t Know Hurts Them!

are you or someone you know shopping to have a website developed? i had an interesting chat today with a partner about a proposal that went south. while you can’t win them all, it looks like there were a few simple misunderstandings that may have led the end client to pass. what they don’t know could end up hurting them! 1 — website design doesn’t usually include search engine optimization (seo). the former is creative, the latter is marketing/sales. 2 — search engine friendly doesn’t mean search engine optimized. it means the website is ready for a real investment, which is what what the seo represents. 3 — a one-time seo investment doesn’t keep you at the top of rankings. google “robots” regularly track what your website is doing (or not doing) and your rankings move accordingly. sounds sci-fi but it’s true. 4 — a “no hostages” approach to website design means a client can muck up a project that launched beautifully using the content management tools they were provided. there’s nothing the designer can do about that! look to the screenshot from launch and converse with the designer about concerns.