Authority Marketing

i’m not talking about promoting your local police organization here. authority marketing is walking the walk. marketing without authority is blowing hot air. so, how do you achieve authority? research. writing. publishing. relevance. credibility. consistency. 1) research — don’t jump to conclusions on efforts…circle the subject, learn something new every day, then proceed; 2) writing — putting words to paper helps to form, anchor and mature  thoughts; 3) publishing — blogging, article marketing and more put your authority to the test by interacting with audiences and forcing you to defend your ideas and knowledge; 4) relevance — much like the factors that google uses to rank websites, make sure what you’re saying and doing has momentum, is in the news, has significant interest, etc; 5) credibility — search for consensus (especially pros who also speak on your subject matter) and pursue third party endorsements (testimonials, panel invites, etc); 6) consistency — stay on subject(s) for a prolonged period of time (establish longevity, focus, commitment, passion, etc), though it’s not necessary to hold the same perspective(s) and opinions (showing a progression in thought is positive in that it communicates consideration, balance, flexibility, humility, maturity, etc).