Search Engine Minimization

my phone is blowing up with folks wanting more visitors at their websites. there are a few things to consider as the catch-all “seo” leaves your tongue. 1) everyone wants more online visitors, which makes the marketplace very competitive, which means it’s not silver bullet marketing; 2) the best in seo simply gets you “on the grid” — which means people will find you somewhere along the results returned by google but not in the top 5 positions where over 75% of traffic gravitates; 3) seo can only succeed where real research in engaged — meaning that it takes a smart, intuitive marketer to navigate google data, to separate the real opportunities from millions of searches and to leverage that knowledge for results at your website; 4) seo means search engine optimization, which is misleading — it should be “search engine minimization” since it’s the least you can do for your website to get into the game (too many think it’s ALL they need to do); 5) the real difference is made with search engine marketing (sem) where you commit a budget to an ongoing campaign of measures that raise your optimized website in the rankings. a pro can prioritize which measures bring the greatest return in the near-term.