<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Former Blog of Eric S. Townsend &#187; advertising</title>
	<atom:link href="http://www.ericstownsend.com/category/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ericstownsend.com</link>
	<description></description>
	<lastBuildDate>Sat, 22 Jan 2011 14:16:30 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.5</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />
		<item>
		<title>American Pickers Teaches Smart Branding/Sales</title>
		<link>http://www.ericstownsend.com/2010/08/02/american-pickers-teaches-smart-branding-sales/</link>
		<comments>http://www.ericstownsend.com/2010/08/02/american-pickers-teaches-smart-branding-sales/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 01:17:51 +0000</pubDate>
		<dc:creator>etownsend</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[communications]]></category>

		<guid isPermaLink="false">http://www.ericstownsend.com/?p=4622</guid>
		<description><![CDATA[have you gotten hooked on the history channel&#8217;s american pickers yet? mike wolfe and frank fritz (pickers extraordinaire) love to dig into the story behind a long lost article they uncover — everything from old photographs to bicycles. branding is enriched by storytelling. these guys have also read donald trump&#8217;s the art of the deal. [...]]]></description>
			<content:encoded><![CDATA[<p>have you gotten hooked on <a href="http://www.history.com/shows/american-pickers" target="_blank"><strong>the history channel&#8217;s </strong></a><em><a href="http://www.history.com/shows/american-pickers" target="_blank"><strong>american pickers</strong></a></em> yet? <a href="http://www.antiquearchaeology.com/home.html" target="_blank"><strong>mike wolfe</strong></a> and frank fritz (pickers extraordinaire) love to dig into the story behind a long lost article they uncover — everything from old photographs to bicycles. branding is enriched by storytelling. these guys have also read <a href="http://www.amazon.com/Trump-Art-Deal-Donald-J/dp/0345479173" target="_blank"><strong>donald trump&#8217;s </strong></a><em><a href="http://www.amazon.com/Trump-Art-Deal-Donald-J/dp/0345479173" target="_blank"><strong>the</strong></a></em><a href="http://www.amazon.com/Trump-Art-Deal-Donald-J/dp/0345479173" target="_blank"><strong> a</strong></a><em><a href="http://www.amazon.com/Trump-Art-Deal-Donald-J/dp/0345479173" target="_blank"><strong>rt of the deal</strong></a></em>. watch as they open doors, warm up conversations, &#8220;break the seal&#8221; and close deals. the beauty of the show lies in watching how they earn the trust of strangers in just a few easy steps. this is a valuable skill for business owners everywhere!</p>
<a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.ericstownsend.com%2F2010%2F08%2F02%2Famerican-pickers-teaches-smart-branding-sales%2F&amp;linkname=American%20Pickers%20Teaches%20Smart%20Branding%2FSales"><img src="http://www.ericstownsend.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a>]]></content:encoded>
			<wfw:commentRss>http://www.ericstownsend.com/2010/08/02/american-pickers-teaches-smart-branding-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hard Sell Websites Turn Away Prospects</title>
		<link>http://www.ericstownsend.com/2010/07/21/hard-sell-websites-turn-away-prospects/</link>
		<comments>http://www.ericstownsend.com/2010/07/21/hard-sell-websites-turn-away-prospects/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 05:04:04 +0000</pubDate>
		<dc:creator>etownsend</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[free business intelligence]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.ericstownsend.com/?p=4578</guid>
		<description><![CDATA[when you place an animated assistant or other prompt at your website to push someone towards a sale, you risk turning away prospects. imagine you&#8217;re at a store. salesperson asks &#8220;can i help you?&#8221; — and you say &#8220;i&#8217;m just looking&#8221; and move on. pop-ups informing prospects that you know they&#8217;re &#8220;just browsing&#8221; but that [...]]]></description>
			<content:encoded><![CDATA[<p>when you place an animated assistant or other prompt at your website to push someone towards a sale, you risk turning away prospects. imagine you&#8217;re at a store. salesperson asks &#8220;can i help you?&#8221; — and you say &#8220;i&#8217;m just looking&#8221; and move on. pop-ups informing prospects that you know they&#8217;re &#8220;just browsing&#8221; but that you&#8217;re &#8220;also available to help&#8221; demean customers and sell too hard. trust your product. communicate confidence — not fear of inadequacy. customers won through hard sell are rarely as loyal and certain of their purchases as those allowed to buy on their own.</p>
<a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.ericstownsend.com%2F2010%2F07%2F21%2Fhard-sell-websites-turn-away-prospects%2F&amp;linkname=Hard%20Sell%20Websites%20Turn%20Away%20Prospects"><img src="http://www.ericstownsend.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a>]]></content:encoded>
			<wfw:commentRss>http://www.ericstownsend.com/2010/07/21/hard-sell-websites-turn-away-prospects/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website Conformity Recalls Auto Market</title>
		<link>http://www.ericstownsend.com/2010/07/19/website-conformity-recalls-auto-market/</link>
		<comments>http://www.ericstownsend.com/2010/07/19/website-conformity-recalls-auto-market/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 05:01:39 +0000</pubDate>
		<dc:creator>etownsend</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[free business intelligence]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.ericstownsend.com/?p=4576</guid>
		<description><![CDATA[over the last decade, the world has become &#8220;smaller&#8221; thanks to the internet. with this, it&#8217;s no surprise that its gateways (websites) have also narrowed in form and function. compare with automobiles. chassis&#8217; vary slightly within families of vehicle, but each family is perfectly suited to its audience. same with websites — portfolio, magazine, shop, [...]]]></description>
			<content:encoded><![CDATA[<p>over the last decade, the world has become &#8220;smaller&#8221; thanks to the internet. with this, it&#8217;s no surprise that its gateways (websites) have also narrowed in form and function. compare with automobiles. chassis&#8217; vary slightly within families of vehicle, but each family is perfectly suited to its audience. same with websites — portfolio, magazine, shop, etc. as with cars, there&#8217;s room for innovation in the shared features (wheels, dashboard, seating, etc). same with websites — main banner, sidebar, footer, etc. per main features and share, subscribe, social media, and more.</p>
<a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.ericstownsend.com%2F2010%2F07%2F19%2Fwebsite-conformity-recalls-auto-market%2F&amp;linkname=Website%20Conformity%20Recalls%20Auto%20Market"><img src="http://www.ericstownsend.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a>]]></content:encoded>
			<wfw:commentRss>http://www.ericstownsend.com/2010/07/19/website-conformity-recalls-auto-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coca Cola — The Real Story</title>
		<link>http://www.ericstownsend.com/2010/07/17/coca-cola-%e2%80%94%c2%a0the-real-story/</link>
		<comments>http://www.ericstownsend.com/2010/07/17/coca-cola-%e2%80%94%c2%a0the-real-story/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 04:58:15 +0000</pubDate>
		<dc:creator>etownsend</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[communications]]></category>

		<guid isPermaLink="false">http://www.ericstownsend.com/?p=4574</guid>
		<description><![CDATA[watched a great documentary on the history of one of the great brands in the world — the coca cola company (show courtesy of hulu below). the piece covered the ups and downs of the company&#8217;s decisions with regards to its image and product. what an incredible and fascinating history it has! the brand is [...]]]></description>
			<content:encoded><![CDATA[<p>watched a great documentary on the history of one of the great brands in the world — the coca cola company (show courtesy of hulu below). the piece covered the ups and downs of the company&#8217;s decisions with regards to its image and product. what an incredible and fascinating history it has! the brand is so prolific and nostalgic that it has spawned a subculture of shabby chic collectibles. coca cola branded items are in high demand by junk aficionados on the history channel&#8217;s television series <em><a href="http://www.history.com/shows/american-pickers" target="_blank"><strong>pickers</strong></a></em>.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="575" height="323" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.hulu.com/embed/8iHc7MgEoKX601LAKrOwqQ" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="575" height="323" src="http://www.hulu.com/embed/8iHc7MgEoKX601LAKrOwqQ" allowfullscreen="true"></embed></object></p>
<a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.ericstownsend.com%2F2010%2F07%2F17%2Fcoca-cola-%25e2%2580%2594%25c2%25a0the-real-story%2F&amp;linkname=Coca%20Cola%20%E2%80%94%C2%A0The%20Real%20Story"><img src="http://www.ericstownsend.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a>]]></content:encoded>
			<wfw:commentRss>http://www.ericstownsend.com/2010/07/17/coca-cola-%e2%80%94%c2%a0the-real-story/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Bolster Expertise and Credibility with LinkedIn</title>
		<link>http://www.ericstownsend.com/2010/04/23/bolster-expertise-and-credibility-with-linkedin/</link>
		<comments>http://www.ericstownsend.com/2010/04/23/bolster-expertise-and-credibility-with-linkedin/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 14:21:17 +0000</pubDate>
		<dc:creator>etownsend</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[free business intelligence]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[search engine optimization (seo)]]></category>

		<guid isPermaLink="false">http://www.ericstownsend.com/?p=4502</guid>
		<description><![CDATA[are you among the 27 million with a profile at linkedin.com? if you&#8217;re not, then you should be! forget over-investing in twitter and most other social media websites. time is limited. few websites help to reinforce your expertise and build credibility better than linkedin. here are 10 reasons why: 1. easy way to convey a [...]]]></description>
			<content:encoded><![CDATA[<p>are you among the 27 million with a profile at linkedin.com? if you&#8217;re not, then you should be! forget over-investing in twitter and most other social media websites. time is limited. few websites help to reinforce your expertise and build credibility better than linkedin. here are 10 reasons why: 1. easy way to convey a one-page snapshot of your credentials; 2. recommendations area shows how others value your work — and are written/submitted by the referral (not created by the beneficiary and green-lighted by the referral); 3. your recommendations of others show what you value in others; 4. sync with your blog to broadcast latest posts; 5. higher value linkback(s) to three of your website(s), given linkedin&#8217;s solid page rank; 6. each link can include a descriptive tag that boosts seo value; 7. visitors stay an average of 7.3 minutes; 8. &#8220;visitors of this profile also visited&#8230;&#8221; functionality provides a glimpse into visitors&#8217; intentions; 9. groups provide an insight into your interests — and feeds deliver poignant topics by email that keep you on your feet; 10. ability to embed animated presentations of your work.</p>
<a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.ericstownsend.com%2F2010%2F04%2F23%2Fbolster-expertise-and-credibility-with-linkedin%2F&amp;linkname=Bolster%20Expertise%20and%20Credibility%20with%20LinkedIn"><img src="http://www.ericstownsend.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a>]]></content:encoded>
			<wfw:commentRss>http://www.ericstownsend.com/2010/04/23/bolster-expertise-and-credibility-with-linkedin/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Logo Design, ID and Bio — Kontinental</title>
		<link>http://www.ericstownsend.com/2010/04/07/new-logo-design-id-and-bio-kontinental/</link>
		<comments>http://www.ericstownsend.com/2010/04/07/new-logo-design-id-and-bio-kontinental/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 15:01:48 +0000</pubDate>
		<dc:creator>etownsend</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[cd dvd artwork / design]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[music industry]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[recent works]]></category>

		<guid isPermaLink="false">http://www.ericstownsend.com/?p=4410</guid>
		<description><![CDATA[completed an identity refresh this morning for kontinental, an entertainment venture with ties in africa, europe and north america. i created the original logo in 2007, with three key changes enabled this past week. drop the word &#8220;entertainment&#8221; from the entity name. revise the color palette to a cool gray and two shades of gold. [...]]]></description>
			<content:encoded><![CDATA[<p>completed an identity refresh this morning for kontinental, an entertainment venture with ties in africa, europe and north america. i created the original logo in 2007, with three key changes enabled this past week. drop the word &#8220;entertainment&#8221; from the entity name. revise the color palette to a cool gray and two shades of gold. introduce new iconography — a winged hero and a cheetah.</p>
<p><a href="http://www.ericstownsend.com/wp-content/uploads/2010/04/KEbizcard-1.jpg" rel="shadowbox[post-4410];player=img;"><img class="alignnone size-medium wp-image-4412" title="KEbizcard-1" src="http://www.ericstownsend.com/wp-content/uploads/2010/04/KEbizcard-1-300x172.jpg" alt="KEbizcard-1" width="240" height="138" /></a><a href="http://www.ericstownsend.com/wp-content/uploads/2010/04/KEbizcard-2.jpg" rel="shadowbox[post-4410];player=img;"><img class="alignnone size-medium wp-image-4413" title="KEbizcard-2" src="http://www.ericstownsend.com/wp-content/uploads/2010/04/KEbizcard-2-300x172.jpg" alt="KEbizcard-2" width="240" height="138" /></a></p>
<p>click on to read the biography i crafted for kontinental&#8217;s founder, nana opoku.<span id="more-4410"></span></p>
<p><span style="color: #ca8900;"><strong>MEET NANA OPOKU</strong></span></p>
<p><a href="http://www.ericstownsend.com/wp-content/uploads/2010/04/nana.png" rel="shadowbox[post-4410];player=img;"><img class="alignnone size-full wp-image-4428" title="nana" src="http://www.ericstownsend.com/wp-content/uploads/2010/04/nana.png" alt="nana" width="217" height="217" /></a><a href="http://www.ericstownsend.com/wp-content/uploads/2010/04/Kontinental.jpg" rel="shadowbox[post-4410];player=img;"><img class="alignnone size-full wp-image-4437" title="Kontinental" src="http://www.ericstownsend.com/wp-content/uploads/2010/04/Kontinental.jpg" alt="Kontinental" width="289" height="217" /></a></p>
<p>Funny how a life and love of entertainment can spring from such unusual circumstances.</p>
<p>At the age of 10, I dressed in my mother’s clothes, shoes, dress, and earrings. I know what you&#8217;re thinking — but hang with me for a bit longer here. My mother was admitted to the hospital and was not responding to the care being administered by its staff. Doctors were worried that she might never recover. My grandfather encouraged me to try and lift my mother&#8217;s spirits. That&#8217;s when the cross-dressing idea came to me. When my mother saw me in costume, tears rolled down her cheeks. She could see herself clearly in her son. Tears turned to smiles, and smiles turned to laughter. Filling her heart with joy began to cure where medical attention could not.</p>
<p><a href="http://www.ericstownsend.com/wp-content/uploads/2010/04/schooldays.jpg" rel="shadowbox[post-4410];player=img;"><img class="alignnone size-full wp-image-4415" title="schooldays" src="http://www.ericstownsend.com/wp-content/uploads/2010/04/schooldays.jpg" alt="schooldays" width="199" height="250" /></a><a href="http://www.ericstownsend.com/wp-content/uploads/2010/04/dj.jpg" rel="shadowbox[post-4410];player=img;"><img class="alignnone size-full wp-image-4416" title="dj" src="http://www.ericstownsend.com/wp-content/uploads/2010/04/dj.jpg" alt="dj" width="336" height="250" /></a></p>
<p>From this day onward, I set out to entertain the world. I had found my calling and nothing was going to stand in my way.</p>
<p>Throughout my childhood and teen years in Ghana (Africa), entertainment played an essential role in my life. I wanted to learn all about the craft in its many forms — and I wanted to study, live and learn through the lens of its gifts. Artform became lifeline. There were parties, concerts and more. I began to taste make and DJ along the way. I was always looking to entertain my friends and family. Traveling to England on holidays exposed me to the music scene in particular. Days spent at The Garage, the farms in North London and nightclubs in Brixton all made me appreciate entertainment still further.</p>
<p>As a high school freshman, I signed my first music deal with Magic and King T, a local rap group. I recorded a few tracks songs with them and even got some airplay on the radio. I completed a few other records with local groups, and I even got the chance to be featured on some tracks. Throughout high school, I was prominent in the entertainment scene. I was DJ, MC, artist, videographer, manager — whatever would make time in a boarding school less horrible than it was. One of my most proud accomplishments was getting the school to update their entertainment system with new speakers, CD players and a mixer. It was not easy to get the principal to invest in these things. I took persistence. NOTT was a group that I founded on campus that earned me the nickname Phubu da Dinosaur. These formative years were a great experience that laid an even stronger foundation for things to come.</p>
<p><a href="http://www.ericstownsend.com/wp-content/uploads/2010/04/JLANGLEYdebut.jpg" rel="shadowbox[post-4410];player=img;"><img class="alignnone size-full wp-image-4433" title="JLANGLEYdebut" src="http://www.ericstownsend.com/wp-content/uploads/2010/04/JLANGLEYdebut.jpg" alt="JLANGLEYdebut" width="550" height="238" /></a></p>
<p><a href="http://www.ericstownsend.com/wp-content/uploads/2010/04/ForeignLegion.jpg" rel="shadowbox[post-4410];player=img;"><img class="alignnone size-full wp-image-4423" title="ForeignLegion" src="http://www.ericstownsend.com/wp-content/uploads/2010/04/ForeignLegion.jpg" alt="ForeignLegion" width="550" height="398" /></a></p>
<p>After high school, I moved to the United States. I wasted no time in advancing my studies. I read business journals. I followed the U.S. entertainment industry closely, observing its mechanics and trend setting. On February 22, 2006, I founded Kontinental Entertainment and signed my first act to a one album deal. “Primary Hearing” by Jamal Langley (a.k.a. Mally Mall) was an immediate success and is regarded as one of the strongest hip hop albums to come out on the Northern Virginia area in recent years. We sold over 5,000 copies independently in the first three months.</p>
<p><a href="http://www.ericstownsend.com/wp-content/uploads/2010/04/JiggywattsArt550px.jpg" rel="shadowbox[post-4410];player=img;"><img class="alignnone size-full wp-image-4429" title="JiggywattsArt(550px)" src="http://www.ericstownsend.com/wp-content/uploads/2010/04/JiggywattsArt550px.jpg" alt="JiggywattsArt(550px)" width="550" height="271" /></a></p>
<p><a href="http://www.ericstownsend.com/wp-content/uploads/2010/04/BusterBrownBand.jpg" rel="shadowbox[post-4410];player=img;"><img class="alignnone size-full wp-image-4430" title="BusterBrownBand" src="http://www.ericstownsend.com/wp-content/uploads/2010/04/BusterBrownBand.jpg" alt="BusterBrownBand" width="550" height="345" /></a></p>
<p>Through the process of the mastering the record, I met Eric &#8220;9Davine&#8221; Townsend of SplashKit at one of his collaborator&#8217;s establishments, Cue Recording. An excellent musician and astute businessman, Townsend was formulating an independent music festival and looking for a partner in the venture. We quickly hit it off. Together, we created H3Festival in ear;y 2007 and staged it successfully at the top music venue under 250 seats in the United States (as rated by Paste Magazine) — Jammin&#8217; Java (Vienna VA-USA). The festival was a unique blend of live entertainment that introduced the region&#8217;s top songwriting, poetry and comedy talent. Through this experience, we helped audiences to discover Dustin Conley (Buster Brown Band) and Edith Sodolo (a.k.a. Deja Belle). I co-produced Conley&#8217;s debut, <em>1.21 Jiggywatts Live!</em> We introduced Sodolo to local guitar virtuoso Vinnie Parrish and helped the duet claim the grand prize in 2008&#8217;s <em>Capital Star</em> talent competition.</p>
<p><a href="http://www.ericstownsend.com/wp-content/uploads/2010/04/EdithVinny2.jpg" rel="shadowbox[post-4410];player=img;"><img class="alignnone size-full wp-image-4434" title="EdithVinny2" src="http://www.ericstownsend.com/wp-content/uploads/2010/04/EdithVinny2.jpg" alt="EdithVinny2" width="550" height="270" /></a></p>
<p><a href="http://www.ericstownsend.com/wp-content/uploads/2010/04/EdithVinny.jpg" rel="shadowbox[post-4410];player=img;"><img class="alignnone size-full wp-image-4426" title="EdithVinny" src="http://www.ericstownsend.com/wp-content/uploads/2010/04/EdithVinny.jpg" alt="EdithVinny" width="550" height="305" /></a></p>
<p>Kontinental is committed to growth into a top-notch entertainment company, bringing joy to hearts all over the world. Our broad view and embrace of diversely different styles of entertainment are what make us special. The coming years will be eventful for the company, as we expand our influence to new marketplaces.</p>
<p>Kontinental —OUR WORLD!</p>
<a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.ericstownsend.com%2F2010%2F04%2F07%2Fnew-logo-design-id-and-bio-kontinental%2F&amp;linkname=New%20Logo%20Design%2C%20ID%20and%20Bio%20%E2%80%94%20Kontinental"><img src="http://www.ericstownsend.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a>]]></content:encoded>
			<wfw:commentRss>http://www.ericstownsend.com/2010/04/07/new-logo-design-id-and-bio-kontinental/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Logo — Jonathan G. Willen &amp; Associates</title>
		<link>http://www.ericstownsend.com/2010/03/13/new-logo-jonathan-g-willen-andassociates/</link>
		<comments>http://www.ericstownsend.com/2010/03/13/new-logo-jonathan-g-willen-andassociates/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 19:58:11 +0000</pubDate>
		<dc:creator>etownsend</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[recent works]]></category>

		<guid isPermaLink="false">http://www.ericstownsend.com/?p=4317</guid>
		<description><![CDATA[sketched out a new logo for jonathan g. willen &#38; associates yesterday. they advise, plan and manage events like concerts, weddings, bar/bat mitzvahs, upscale parties, and theatrical performances. the artwork was a quick hit. color palette and refinements to the form will come over the next two weeks, as i fit the graphic to the [...]]]></description>
			<content:encoded><![CDATA[<p>sketched out a new logo for jonathan g. willen &amp; associates yesterday. they advise, plan and manage events like concerts, weddings, bar/bat mitzvahs, upscale parties, and theatrical performances. the artwork was a quick hit. color palette and refinements to the form will come over the next two weeks, as i fit the graphic to the banner area of the website i&#8217;m also developing for the group.</p>
<p><a href="http://www.ericstownsend.com/wp-content/uploads/2010/03/JGWconcept2.jpg" rel="shadowbox[post-4317];player=img;"><img class="alignnone size-large wp-image-4318" title="JGWconcept2" src="http://www.ericstownsend.com/wp-content/uploads/2010/03/JGWconcept2-1024x307.jpg" alt="JGWconcept2" width="553" height="166" /></a></p>
<a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.ericstownsend.com%2F2010%2F03%2F13%2Fnew-logo-jonathan-g-willen-andassociates%2F&amp;linkname=New%20Logo%20%E2%80%94%C2%A0Jonathan%20G.%20Willen%20%26%23038%3B%20Associates"><img src="http://www.ericstownsend.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a>]]></content:encoded>
			<wfw:commentRss>http://www.ericstownsend.com/2010/03/13/new-logo-jonathan-g-willen-andassociates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Townsend Named Marketing Lead for Product</title>
		<link>http://www.ericstownsend.com/2010/03/13/townsend-named-marketing-lead-for-product/</link>
		<comments>http://www.ericstownsend.com/2010/03/13/townsend-named-marketing-lead-for-product/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 19:49:11 +0000</pubDate>
		<dc:creator>etownsend</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[recent works]]></category>
		<category><![CDATA[search engine optimization (seo)]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.ericstownsend.com/?p=4310</guid>
		<description><![CDATA[clever sport llc of chicago, illinois has named eric s. townsend as marketing executive for the launch of a golf training aid called the putting answer. among responsibilities, townsend will shore up product development, branding, broad spectrum marketing, relationship-building, and advertising. the team is led by founder/inventor monroe hart, a 25-year instructor and professional golfer. [...]]]></description>
			<content:encoded><![CDATA[<p>clever sport llc of chicago, illinois has named eric s. townsend as marketing executive for the launch of a golf training aid called <em>the putting answer</em>. among responsibilities, townsend will shore up product development, branding, broad spectrum marketing, relationship-building, and advertising. the team is led by founder/inventor monroe hart, a 25-year instructor and professional golfer. <em>the putting answer</em> is set to lock horns with and rival a successful brand called <em>z factor perfect putting machine</em> — widely called &#8220;the most complete putting training system ever developed&#8221; by leading golf sources. <em>the putting answer</em> is poised to overtake <em> z factor</em> due to greater ease of use, a more comprehensive system, improved durability, a more refined look and feel, and increased portability. click to enlarge the below and see for yourself!</p>
<p><a href="http://www.ericstownsend.com/wp-content/uploads/2010/03/PAvsZF.jpg" rel="shadowbox[post-4310];player=img;"><img class="alignnone size-medium wp-image-4311" title="CleverSportsPuttingAnswer" src="http://www.ericstownsend.com/wp-content/uploads/2010/03/PAvsZF-300x300.jpg" alt="CleverSportsPuttingAnswer" width="300" height="300" /></a></p>
<a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.ericstownsend.com%2F2010%2F03%2F13%2Ftownsend-named-marketing-lead-for-product%2F&amp;linkname=Townsend%20Named%20Marketing%20Lead%20for%20Product"><img src="http://www.ericstownsend.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a>]]></content:encoded>
			<wfw:commentRss>http://www.ericstownsend.com/2010/03/13/townsend-named-marketing-lead-for-product/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Minimization</title>
		<link>http://www.ericstownsend.com/2010/03/01/search-engine-minimization/</link>
		<comments>http://www.ericstownsend.com/2010/03/01/search-engine-minimization/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 17:31:20 +0000</pubDate>
		<dc:creator>etownsend</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[free business intelligence]]></category>
		<category><![CDATA[music industry]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[search engine optimization (seo)]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.ericstownsend.com/?p=4266</guid>
		<description><![CDATA[my phone is blowing up with folks wanting more visitors at their websites. there are a few things to consider as the catch-all &#8220;seo&#8221; leaves your tongue. 1) everyone wants more online visitors, which makes the marketplace very competitive, which means it&#8217;s not silver bullet marketing; 2) the best in seo simply gets you &#8220;on [...]]]></description>
			<content:encoded><![CDATA[<p>my phone is blowing up with folks wanting more visitors at their websites. there are a few things to consider as the catch-all &#8220;seo&#8221; leaves your tongue. 1) everyone wants more online visitors, which makes the marketplace very competitive, which means it&#8217;s not silver bullet marketing; 2) the best in seo simply gets you &#8220;on the grid&#8221; — which means people will find you somewhere along the results returned by google but not in the top 5 positions where over 75% of traffic gravitates; 3) seo can only succeed where real research in engaged — meaning that it takes a smart, intuitive marketer to navigate google data, to separate the real opportunities from millions of searches and to leverage that knowledge for results at your website; 4) seo means search engine optimization, which is misleading — it should be &#8220;search engine minimization&#8221; since it&#8217;s the least you can do for your website to get into the game (too many think it&#8217;s ALL they need to do); 5) the real difference is made with search engine marketing (sem) where you commit a budget to an ongoing campaign of measures that raise your optimized website in the rankings. a pro can prioritize which measures bring the greatest return in the near-term.</p>
<a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.ericstownsend.com%2F2010%2F03%2F01%2Fsearch-engine-minimization%2F&amp;linkname=Search%20Engine%20Minimization"><img src="http://www.ericstownsend.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a>]]></content:encoded>
			<wfw:commentRss>http://www.ericstownsend.com/2010/03/01/search-engine-minimization/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Saving&#8221; Today Can Cost You Tomorrow</title>
		<link>http://www.ericstownsend.com/2010/02/25/saving-today-can-cost-you-tomorrow/</link>
		<comments>http://www.ericstownsend.com/2010/02/25/saving-today-can-cost-you-tomorrow/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 02:25:50 +0000</pubDate>
		<dc:creator>etownsend</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[free business intelligence]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[search engine optimization (seo)]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.ericstownsend.com/?p=4256</guid>
		<description><![CDATA[to my small business comrades, it&#8217;s time to get real. in fact, to all business owners — listen up! there&#8217;s a mantra that i&#8217;m asking you to internalize. &#8220;saving&#8221; today can cost you tomorrow. going d.i.y. almost always costs more than paying specialized experts. there are things you do well and others that you do [...]]]></description>
			<content:encoded><![CDATA[<p>to my small business comrades, it&#8217;s time to get real. in fact, to all business owners — listen up! there&#8217;s a mantra that i&#8217;m asking you to internalize. &#8220;saving&#8221; today can cost you tomorrow. going d.i.y. almost always costs more than paying specialized experts. there are things you do well and others that you do not. know your limits. understand the risks of under-investing. procrastinating and/or slapping a patch to a problem invites damages to mount or compound. relying on your own perspective, ideas and knowledge of the market can cause you to appear amateur and/or miss opportunities — often by a substantial margin. business leaders often struggle to fully understand consumers. it&#8217;s a common trap that prevents what&#8217;s possible from being realized. don&#8217;t fall into it!</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="550" height="334" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/cXuRBEvAq5w&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="550" height="334" src="http://www.youtube.com/v/cXuRBEvAq5w&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.ericstownsend.com%2F2010%2F02%2F25%2Fsaving-today-can-cost-you-tomorrow%2F&amp;linkname=%26%238220%3BSaving%26%238221%3B%20Today%20Can%20Cost%20You%20Tomorrow"><img src="http://www.ericstownsend.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a>]]></content:encoded>
			<wfw:commentRss>http://www.ericstownsend.com/2010/02/25/saving-today-can-cost-you-tomorrow/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

