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American Pickers Teaches Smart Branding/Sales
Posted on August 2nd, 2010 No commentshave you gotten hooked on the history channel’s american pickers yet? mike wolfe and frank fritz (pickers extraordinaire) love to dig into the story behind a long lost article they uncover — everything from old photographs to bicycles. branding is enriched by storytelling. these guys have also read donald trump’s the art of the deal. watch as they open doors, warm up conversations, “break the seal” and close deals. the beauty of the show lies in watching how they earn the trust of strangers in just a few easy steps. this is a valuable skill for business owners everywhere!
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Hard Sell Websites Turn Away Prospects
Posted on July 21st, 2010 No commentswhen you place an animated assistant or other prompt at your website to push someone towards a sale, you risk turning away prospects. imagine you’re at a store. salesperson asks “can i help you?” — and you say “i’m just looking” and move on. pop-ups informing prospects that you know they’re “just browsing” but that you’re “also available to help” demean customers and sell too hard. trust your product. communicate confidence — not fear of inadequacy. customers won through hard sell are rarely as loyal and certain of their purchases as those allowed to buy on their own.
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Website Conformity Recalls Auto Market
Posted on July 19th, 2010 No commentsover the last decade, the world has become “smaller” thanks to the internet. with this, it’s no surprise that its gateways (websites) have also narrowed in form and function. compare with automobiles. chassis’ vary slightly within families of vehicle, but each family is perfectly suited to its audience. same with websites — portfolio, magazine, shop, etc. as with cars, there’s room for innovation in the shared features (wheels, dashboard, seating, etc). same with websites — main banner, sidebar, footer, etc. per main features and share, subscribe, social media, and more.
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Coca Cola — The Real Story
Posted on July 17th, 2010 1 commentwatched a great documentary on the history of one of the great brands in the world — the coca cola company (show courtesy of hulu below). the piece covered the ups and downs of the company’s decisions with regards to its image and product. what an incredible and fascinating history it has! the brand is so prolific and nostalgic that it has spawned a subculture of shabby chic collectibles. coca cola branded items are in high demand by junk aficionados on the history channel’s television series pickers.
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