SuperCreative —
fast-flight ideas. ingenius. practical. lightweight to market. uplifting.
when a creative tour de force leverages the sciences of branding,
marketing, communications, and sales to grow business TODAY.
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Atlantic Time Capsule – Branding at its Best
Posted on December 7th, 2009 No commentslooking for a great example of how branding helps to build a warm, fuzzy feeling for your organization that then drives sales? take a look at the atlantic records time capsule, a product from one of the oldest music labels in the world. the production and promotional effort represents five years of dedication from serious music enthusiasts — which can be seen and felt readily in the product’s attention to detail, quality and nostalgia. if only every product received such focus and dedication! behind all of this is a sentiment from legendary founder, ahmet ertegun: “we started atlantic simply because we wanted to sign a few artists whose music we liked, and make the kind of records that we would want to buy.”
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Flashback Series: 1960s Electrolux
Posted on July 11th, 2009 No commentsin the 1960s, the vaccum company electrolux featured the slogan “nothing sucks like an electrolux” in their advertising. while americans assumed it was a brand blunder from a scandanavian manufacturer, electrolux knew what sucks meant in american language and intended for the ads to generate extra attention for it. got me thinking about eye-catching (though also low brow) it would be if current productss were marketed in a similar fashion. how about “who blows more than craftsman?” for a leaf blower, or “start your day with our wurst” for hillshire farms?
click to enlarge
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Sloppy That Copycat
Posted on July 9th, 2009 No commentsi’ve been in the music industry for over 15 years. just saw a facebook ad that basically followed this tired marketing tease – “do you like (insert known musical act here), then you’re gonna love (insert unknown musical act here).” um, why don’t i just listen to the orginators a little while longer and pass on the copycats? shouldn’t there be payments made to the original act each time someone leverages their brand for their benefit? obviously, the original created something of such great value that we are still talking about them today, using their music as muse, pointing to them to help sell records, etc. if there is something in play that i’m overlooking, then please let me know.
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