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Hard Sell Websites Turn Away Prospects
Posted on July 21st, 2010 No commentswhen you place an animated assistant or other prompt at your website to push someone towards a sale, you risk turning away prospects. imagine you’re at a store. salesperson asks “can i help you?” — and you say “i’m just looking” and move on. pop-ups informing prospects that you know they’re “just browsing” but that you’re “also available to help” demean customers and sell too hard. trust your product. communicate confidence — not fear of inadequacy. customers won through hard sell are rarely as loyal and certain of their purchases as those allowed to buy on their own.
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Website Conformity Recalls Auto Market
Posted on July 19th, 2010 No commentsover the last decade, the world has become “smaller” thanks to the internet. with this, it’s no surprise that its gateways (websites) have also narrowed in form and function. compare with automobiles. chassis’ vary slightly within families of vehicle, but each family is perfectly suited to its audience. same with websites — portfolio, magazine, shop, etc. as with cars, there’s room for innovation in the shared features (wheels, dashboard, seating, etc). same with websites — main banner, sidebar, footer, etc. per main features and share, subscribe, social media, and more.
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Bolster Expertise and Credibility with LinkedIn
Posted on April 23rd, 2010 No commentsare you among the 27 million with a profile at linkedin.com? if you’re not, then you should be! forget over-investing in twitter and most other social media websites. time is limited. few websites help to reinforce your expertise and build credibility better than linkedin. here are 10 reasons why: 1. easy way to convey a one-page snapshot of your credentials; 2. recommendations area shows how others value your work — and are written/submitted by the referral (not created by the beneficiary and green-lighted by the referral); 3. your recommendations of others show what you value in others; 4. sync with your blog to broadcast latest posts; 5. higher value linkback(s) to three of your website(s), given linkedin’s solid page rank; 6. each link can include a descriptive tag that boosts seo value; 7. visitors stay an average of 7.3 minutes; 8. “visitors of this profile also visited…” functionality provides a glimpse into visitors’ intentions; 9. groups provide an insight into your interests — and feeds deliver poignant topics by email that keep you on your feet; 10. ability to embed animated presentations of your work.
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New York Times Educates on Google Tools
Posted on April 9th, 2010 No commentswhen you’re in the business of providing complex marketing like search engine optimization (seo), it’s easy to overlook the basics — like the fact that many people don’t know even the baseline tricks that google has to offer. thanks to lelei lelaulu for pointing me towards a new york times article that shows off google’s many bells and whistles. if you’re a google newbie or someone who hasn’t fully explored what it can do, then hit the above link!
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