SuperCreative —
fast-flight ideas. ingenius. practical. lightweight to market. uplifting.
when a creative tour de force leverages the sciences of branding,
marketing, communications, and sales to grow business TODAY.
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Search Engine Minimization
Posted on March 1st, 2010 No commentsmy phone is blowing up with folks wanting more visitors at their websites. there are a few things to consider as the catch-all “seo” leaves your tongue. 1) everyone wants more online visitors, which makes the marketplace very competitive, which means it’s not silver bullet marketing; 2) the best in seo simply gets you “on the grid” — which means people will find you somewhere along the results returned by google but not in the top 5 positions where over 75% of traffic gravitates; 3) seo can only succeed where real research in engaged — meaning that it takes a smart, intuitive marketer to navigate google data, to separate the real opportunities from millions of searches and to leverage that knowledge for results at your website; 4) seo means search engine optimization, which is misleading — it should be “search engine minimization” since it’s the least you can do for your website to get into the game (too many think it’s ALL they need to do); 5) the real difference is made with search engine marketing (sem) where you commit a budget to an ongoing campaign of measures that raise your optimized website in the rankings. a pro can prioritize which measures bring the greatest return in the near-term.
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Authority Marketing
Posted on February 18th, 2010 No commentsi’m not talking about promoting your local police organization here. authority marketing is walking the walk. marketing without authority is blowing hot air. so, how do you achieve authority? research. writing. publishing. relevance. credibility. consistency. 1) research — don’t jump to conclusions on efforts…circle the subject, learn something new every day, then proceed; 2) writing — putting words to paper helps to form, anchor and mature thoughts; 3) publishing — blogging, article marketing and more put your authority to the test by interacting with audiences and forcing you to defend your ideas and knowledge; 4) relevance — much like the factors that google uses to rank websites, make sure what you’re saying and doing has momentum, is in the news, has significant interest, etc; 5) credibility — search for consensus (especially pros who also speak on your subject matter) and pursue third party endorsements (testimonials, panel invites, etc); 6) consistency — stay on subject(s) for a prolonged period of time (establish longevity, focus, commitment, passion, etc), though it’s not necessary to hold the same perspective(s) and opinions (showing a progression in thought is positive in that it communicates consideration, balance, flexibility, humility, maturity, etc).
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Townsend Backs Pepsi Refresh Project Entrant
Posted on February 11th, 2010 No commentsi joined forces today with jeff campbell of local non-profit hungry for music in his quest to finish in first or second place overall in voting for the pepsi refresh project. currently, they are ranked #1 in their category but #12 overall. at stake is a $250,000 grant that would allow his organization to place 10,000 musical instruments in the hands of 10,000 under-privileged kids. being an accomplished independent musician (9davine) and partner in a recording industry business (splashkit), this was a no brainer for me. jeff and i are brainstorming internet marketing strategies that could make the difference in the near-term. voting ends on february 28th.
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