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“Saving” Today Can Cost You Tomorrow
Posted on February 25th, 2010 No commentsto my small business comrades, it’s time to get real. in fact, to all business owners — listen up! there’s a mantra that i’m asking you to internalize. “saving” today can cost you tomorrow. going d.i.y. almost always costs more than paying specialized experts. there are things you do well and others that you do not. know your limits. understand the risks of under-investing. procrastinating and/or slapping a patch to a problem invites damages to mount or compound. relying on your own perspective, ideas and knowledge of the market can cause you to appear amateur and/or miss opportunities — often by a substantial margin. business leaders often struggle to fully understand consumers. it’s a common trap that prevents what’s possible from being realized. don’t fall into it!
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Commercial Speaks to Simplicity, Potential
Posted on February 18th, 2010 No commentscaught a great commercial today from ameriprise financial. it’s rare that a commercial connects with me in any meaningful way. this one was different. there is a simple, lucid and calming tone — and an acknowledgment that fear prevents dreams from happening.
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Authority Marketing
Posted on February 18th, 2010 No commentsi’m not talking about promoting your local police organization here. authority marketing is walking the walk. marketing without authority is blowing hot air. so, how do you achieve authority? research. writing. publishing. relevance. credibility. consistency. 1) research — don’t jump to conclusions on efforts…circle the subject, learn something new every day, then proceed; 2) writing — putting words to paper helps to form, anchor and mature thoughts; 3) publishing — blogging, article marketing and more put your authority to the test by interacting with audiences and forcing you to defend your ideas and knowledge; 4) relevance — much like the factors that google uses to rank websites, make sure what you’re saying and doing has momentum, is in the news, has significant interest, etc; 5) credibility — search for consensus (especially pros who also speak on your subject matter) and pursue third party endorsements (testimonials, panel invites, etc); 6) consistency — stay on subject(s) for a prolonged period of time (establish longevity, focus, commitment, passion, etc), though it’s not necessary to hold the same perspective(s) and opinions (showing a progression in thought is positive in that it communicates consideration, balance, flexibility, humility, maturity, etc).
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Townsend Backs Pepsi Refresh Project Entrant
Posted on February 11th, 2010 No commentsi joined forces today with jeff campbell of local non-profit hungry for music in his quest to finish in first or second place overall in voting for the pepsi refresh project. currently, they are ranked #1 in their category but #12 overall. at stake is a $250,000 grant that would allow his organization to place 10,000 musical instruments in the hands of 10,000 under-privileged kids. being an accomplished independent musician (9davine) and partner in a recording industry business (splashkit), this was a no brainer for me. jeff and i are brainstorming internet marketing strategies that could make the difference in the near-term. voting ends on february 28th.
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