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Teaching in My Future?
Posted on November 14th, 2009 No commentsa little known fact about me is that both my mother and father were career teachers – both retiring after more than a quarter century of serving students and the educational community. since it’s in my blood, i’ve decided to honor that and take a baby step into the world of teaching. i’m exploring the possibility of adjunct professorship at nvcc/loudoun campus for the fall 2010 semester. The prospects look good that i’ll land something!
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Creating the Chase – Sales and Dating Relate
Posted on November 1st, 2009 No commentslet’s assume that you understand what it takes to generate new business and that you’re actively “filling the funnel” with new prospects and leads. ever notice that sales pick up when you carry yourself as someone who doesn’t need anything? as in dating, “creating the chase” is an undeniable force in sales that reverses the action such that the person who would normally be chased will now do the chasing. you should be employing a version of same in your business. the key is to show interest and your excellence at the same time that you retreat and act disinterested. sound too zen for your sensibilities? watch the below clip from the movie the tao of steve to see if you can apply its principles to business. good things will follow – if what you’re doing between prospecting is excellent, that is.
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White Space Victorious in Battle Over Fill Space
Posted on October 30th, 2009 No commentsin the ongoing war against white space, fill space has lost a battle. yes, the forces who feel the ever-present need to cram everything they have and can imagine into an unwilling space met defeat today at the hands of an unlikely hero – the barcode scanner. ok, all jokes aside. while i’ll never understand why seemingly discerning people enjoy a good ‘ole clutter, i do know that if you want a product to scan properly during in-store checkout, then provide enough white space around the barcode graphic. otherwise, the scanner hangs or doesn’t scan at all. yes, this is objective proof that white space matters. next thing you know, the numbers get entered improperly by hand and someone else gets credit for your sale. al gore, anyone? sidebar: the manufacturer who crammed in the below graphic had only one task with regards to our art prior to printing – place the barcode properly. it’s a good thing that i watch the tiny details or my clients would get screwed in the most meaningful ways.
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What’s Your Conversation Strategy?
Posted on October 28th, 2009 No commentsthanks to greta weiner for pointing me towards this topic. your clients and prospects are starved for time. often, he or she is already engaged in conversations when you reach out. how you open your next conversation is critical in today’s marketing landscape – especially where leads may not be as plentiful. advertising age magazine recommends that conversation strategies begin with the end in mind. hard to argue with that logic. explore messages that work across multiple platforms and can be scaled quickly/broadly. always point subject matter and anecdotes towards actionable items on current projects. be careful not to assume a conversation “carte blanche” – unless the meeting is set as more casual.
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