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Bolster Expertise and Credibility with LinkedIn
Posted on April 23rd, 2010 No commentsare you among the 27 million with a profile at linkedin.com? if you’re not, then you should be! forget over-investing in twitter and most other social media websites. time is limited. few websites help to reinforce your expertise and build credibility better than linkedin. here are 10 reasons why: 1. easy way to convey a one-page snapshot of your credentials; 2. recommendations area shows how others value your work — and are written/submitted by the referral (not created by the beneficiary and green-lighted by the referral); 3. your recommendations of others show what you value in others; 4. sync with your blog to broadcast latest posts; 5. higher value linkback(s) to three of your website(s), given linkedin’s solid page rank; 6. each link can include a descriptive tag that boosts seo value; 7. visitors stay an average of 7.3 minutes; 8. “visitors of this profile also visited…” functionality provides a glimpse into visitors’ intentions; 9. groups provide an insight into your interests — and feeds deliver poignant topics by email that keep you on your feet; 10. ability to embed animated presentations of your work.
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New York Times Educates on Google Tools
Posted on April 9th, 2010 No commentswhen you’re in the business of providing complex marketing like search engine optimization (seo), it’s easy to overlook the basics — like the fact that many people don’t know even the baseline tricks that google has to offer. thanks to lelei lelaulu for pointing me towards a new york times article that shows off google’s many bells and whistles. if you’re a google newbie or someone who hasn’t fully explored what it can do, then hit the above link!
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Townsend Named Marketing Lead for Product
Posted on March 13th, 2010 No commentsclever sport llc of chicago, illinois has named eric s. townsend as marketing executive for the launch of a golf training aid called the putting answer. among responsibilities, townsend will shore up product development, branding, broad spectrum marketing, relationship-building, and advertising. the team is led by founder/inventor monroe hart, a 25-year instructor and professional golfer. the putting answer is set to lock horns with and rival a successful brand called z factor perfect putting machine — widely called “the most complete putting training system ever developed” by leading golf sources. the putting answer is poised to overtake z factor due to greater ease of use, a more comprehensive system, improved durability, a more refined look and feel, and increased portability. click to enlarge the below and see for yourself!
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Search Engine Minimization
Posted on March 1st, 2010 No commentsmy phone is blowing up with folks wanting more visitors at their websites. there are a few things to consider as the catch-all “seo” leaves your tongue. 1) everyone wants more online visitors, which makes the marketplace very competitive, which means it’s not silver bullet marketing; 2) the best in seo simply gets you “on the grid” — which means people will find you somewhere along the results returned by google but not in the top 5 positions where over 75% of traffic gravitates; 3) seo can only succeed where real research in engaged — meaning that it takes a smart, intuitive marketer to navigate google data, to separate the real opportunities from millions of searches and to leverage that knowledge for results at your website; 4) seo means search engine optimization, which is misleading — it should be “search engine minimization” since it’s the least you can do for your website to get into the game (too many think it’s ALL they need to do); 5) the real difference is made with search engine marketing (sem) where you commit a budget to an ongoing campaign of measures that raise your optimized website in the rankings. a pro can prioritize which measures bring the greatest return in the near-term.
Company Services: Web & Graphic Design / Branding / Advertising / Search Engine Optimization (SEO/SEM) / Internet Marketing / Promotions
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