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“Saving” Today Can Cost You Tomorrow
Posted on February 25th, 2010 No commentsto my small business comrades, it’s time to get real. in fact, to all business owners — listen up! there’s a mantra that i’m asking you to internalize. “saving” today can cost you tomorrow. going d.i.y. almost always costs more than paying specialized experts. there are things you do well and others that you do not. know your limits. understand the risks of under-investing. procrastinating and/or slapping a patch to a problem invites damages to mount or compound. relying on your own perspective, ideas and knowledge of the market can cause you to appear amateur and/or miss opportunities — often by a substantial margin. business leaders often struggle to fully understand consumers. it’s a common trap that prevents what’s possible from being realized. don’t fall into it!
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New Website/SEO — Dad’s Tree Service
Posted on February 22nd, 2010 No commentsdesigned and launched a new website for leading arborist, dads tree service. ron kronz and his family have been in business for a quarter of a century in springfield virginia. they offer a wide variety of tree services that include tree fertilization, trimming and removal. kronz is also a notable saxophonist who has toured the world with local legend bobby parker. i came to work for dads upon realizing that the company had a long and successful history but zero profile on google. i performed a basic re-design, search engine optimization and offered consultation on how to market the website for greater results. they’re currently netting between 10 and 14 leads a week through their website for leading local searches like “tree service alexandria va” and a host of others.
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Authority Marketing
Posted on February 18th, 2010 No commentsi’m not talking about promoting your local police organization here. authority marketing is walking the walk. marketing without authority is blowing hot air. so, how do you achieve authority? research. writing. publishing. relevance. credibility. consistency. 1) research — don’t jump to conclusions on efforts…circle the subject, learn something new every day, then proceed; 2) writing — putting words to paper helps to form, anchor and mature thoughts; 3) publishing — blogging, article marketing and more put your authority to the test by interacting with audiences and forcing you to defend your ideas and knowledge; 4) relevance — much like the factors that google uses to rank websites, make sure what you’re saying and doing has momentum, is in the news, has significant interest, etc; 5) credibility — search for consensus (especially pros who also speak on your subject matter) and pursue third party endorsements (testimonials, panel invites, etc); 6) consistency — stay on subject(s) for a prolonged period of time (establish longevity, focus, commitment, passion, etc), though it’s not necessary to hold the same perspective(s) and opinions (showing a progression in thought is positive in that it communicates consideration, balance, flexibility, humility, maturity, etc).
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New Website/SEO — Basement Detective
Posted on January 30th, 2010 No commentswent live with the basement detective website recently. they are a northern virginia contractor providing basement waterproofing, remodeling, sump pump systems and mold removal. the page ranks highly for a host of local searches in its industry. they are solidly in the mix with businesses that are up to 50 years old.
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