Visit the NEW WEBSITE Today.
what awaits you there? a more sophisticated look and menu. free
thought leadership you can surf quickly. a deeper portfolio of work.
a fresh approach to seo. visit www.estmktg.com for a proposal.
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Really — Click Over to the New Website
Posted on August 3rd, 2010 1 commentwhen i created this website, my goal was simple — to create a blog and write about various marketing topics from time to time. i did not envision growing the website to include elaborate credentials, a service brochure, ecommerce, and more. for the last several weeks in my spare time, i’ve been working on a new website that’s more suitable for showcasing my marketing portfolio and services. again, you’re at my blog. please visit www.ericstownsendmarketing.com to mature your business and generate revenue.
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Hard Sell Websites Turn Away Prospects
Posted on July 21st, 2010 No commentswhen you place an animated assistant or other prompt at your website to push someone towards a sale, you risk turning away prospects. imagine you’re at a store. salesperson asks “can i help you?” — and you say “i’m just looking” and move on. pop-ups informing prospects that you know they’re “just browsing” but that you’re “also available to help” demean customers and sell too hard. trust your product. communicate confidence — not fear of inadequacy. customers won through hard sell are rarely as loyal and certain of their purchases as those allowed to buy on their own.
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Website Conformity Recalls Auto Market
Posted on July 19th, 2010 No commentsover the last decade, the world has become “smaller” thanks to the internet. with this, it’s no surprise that its gateways (websites) have also narrowed in form and function. compare with automobiles. chassis’ vary slightly within families of vehicle, but each family is perfectly suited to its audience. same with websites — portfolio, magazine, shop, etc. as with cars, there’s room for innovation in the shared features (wheels, dashboard, seating, etc). same with websites — main banner, sidebar, footer, etc. per main features and share, subscribe, social media, and more.
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New York Times Educates on Google Tools
Posted on April 9th, 2010 No commentswhen you’re in the business of providing complex marketing like search engine optimization (seo), it’s easy to overlook the basics — like the fact that many people don’t know even the baseline tricks that google has to offer. thanks to lelei lelaulu for pointing me towards a new york times article that shows off google’s many bells and whistles. if you’re a google newbie or someone who hasn’t fully explored what it can do, then hit the above link!
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