Eric S. Townsend
marketing/logo design/website design/cd dvd design/cd dvd artwork/album cover art/creative director/advertising/music/publicity/promotions/communications
SuperCreative —
fast-flight ideas. ingenius. practical. lightweight to market. uplifting.
when a creative tour de force leverages the sciences of branding,
marketing, communications, and sales to grow business TODAY.
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Grade of Execution
Posted on February 19th, 2010 No commentsi was happy to see the united states win gold in mens singles figure skating. what most impressed me was that “grade of execution” was the difference between gold and silver. far too often, over-the-top and “wow” factors overshadow more subtle aspects in grading talent and performance. not this time — here’s how it went down. the american began the final round in second place, with a routine that lacked a quad (the most difficult move to stick). his artistic and technical execution was sharp and ended triumphantly on point. the russian skater began in first position and nailed the quad and followed it with a triple (in combination). no one else had the guts to attempt a quad at the beginning of his program. however, the rest of his program included several wobbly and off-axis maneuvers (although all were landed). his choreography was lacking a bit. in the end, a single point decided the gold, with the american prevailing. congrats to evan lysacek!
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Commercial Speaks to Simplicity, Potential
Posted on February 18th, 2010 No commentscaught a great commercial today from ameriprise financial. it’s rare that a commercial connects with me in any meaningful way. this one was different. there is a simple, lucid and calming tone — and an acknowledgment that fear prevents dreams from happening.
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Authority Marketing
Posted on February 18th, 2010 No commentsi’m not talking about promoting your local police organization here. authority marketing is walking the walk. marketing without authority is blowing hot air. so, how do you achieve authority? research. writing. publishing. relevance. credibility. consistency. 1) research — don’t jump to conclusions on efforts…circle the subject, learn something new every day, then proceed; 2) writing — putting words to paper helps to form, anchor and mature thoughts; 3) publishing — blogging, article marketing and more put your authority to the test by interacting with audiences and forcing you to defend your ideas and knowledge; 4) relevance — much like the factors that google uses to rank websites, make sure what you’re saying and doing has momentum, is in the news, has significant interest, etc; 5) credibility — search for consensus (especially pros who also speak on your subject matter) and pursue third party endorsements (testimonials, panel invites, etc); 6) consistency — stay on subject(s) for a prolonged period of time (establish longevity, focus, commitment, passion, etc), though it’s not necessary to hold the same perspective(s) and opinions (showing a progression in thought is positive in that it communicates consideration, balance, flexibility, humility, maturity, etc).
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