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“An Educated Consumer is Our Best Customer”
Posted on March 22nd, 2010 No commentsi’m not saying you should teach consumers every last detail of your expertise. i’m asking that you be more generous with your knowledge. take the time to show what you know, how you can help, how to avoid a more serious problem than he/she already has, etc. sometimes, this will take the form of free tips for how to resolve problems without your intervention. i know, it may sound counter-intuitive, even a little crazy — but it’s all in how you view your time and expertise! you want consumers who know they have a problem, who have exhausted patchwork solutions or procrastination and who now know that it takes a real expert to save the day. you want consumers who place a high value on your time, talent and offering. a department store chain named syms once sloganed that “an educated consumer is our best customer” — and they are right. a good example of this is a recent “free pre-inspection kit” i provided for a home improvement contractor. featured are topic after helpful topic and many free tips. i even invite the consumer to inspect the problem for his/herself and provide a checklist to aid in the process. those who schedule an appointment behind this kit are educated and ready to fix their problem.
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New Logo — Jonathan G. Willen & Associates
Posted on March 13th, 2010 No commentssketched out a new logo for jonathan g. willen & associates yesterday. they advise, plan and manage events like concerts, weddings, bar/bat mitzvahs, upscale parties, and theatrical performances. the artwork was a quick hit. color palette and refinements to the form will come over the next two weeks, as i fit the graphic to the banner area of the website i’m also developing for the group.
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Townsend Named Marketing Lead for Product
Posted on March 13th, 2010 No commentsclever sport llc of chicago, illinois has named eric s. townsend as marketing executive for the launch of a golf training aid called the putting answer. among responsibilities, townsend will shore up product development, branding, broad spectrum marketing, relationship-building, and advertising. the team is led by founder/inventor monroe hart, a 25-year instructor and professional golfer. the putting answer is set to lock horns with and rival a successful brand called z factor perfect putting machine — widely called “the most complete putting training system ever developed” by leading golf sources. the putting answer is poised to overtake z factor due to greater ease of use, a more comprehensive system, improved durability, a more refined look and feel, and increased portability. click to enlarge the below and see for yourself!
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Search Engine Minimization
Posted on March 1st, 2010 No commentsmy phone is blowing up with folks wanting more visitors at their websites. there are a few things to consider as the catch-all “seo” leaves your tongue. 1) everyone wants more online visitors, which makes the marketplace very competitive, which means it’s not silver bullet marketing; 2) the best in seo simply gets you “on the grid” — which means people will find you somewhere along the results returned by google but not in the top 5 positions where over 75% of traffic gravitates; 3) seo can only succeed where real research in engaged — meaning that it takes a smart, intuitive marketer to navigate google data, to separate the real opportunities from millions of searches and to leverage that knowledge for results at your website; 4) seo means search engine optimization, which is misleading — it should be “search engine minimization” since it’s the least you can do for your website to get into the game (too many think it’s ALL they need to do); 5) the real difference is made with search engine marketing (sem) where you commit a budget to an ongoing campaign of measures that raise your optimized website in the rankings. a pro can prioritize which measures bring the greatest return in the near-term.
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