tony hawke executes successful twitter contest

i hadn’t heard about this until today on cnn.com, but skateboard extraordinaire tony hawke recently used twitter in a very cool way. he launched a treasure hunt in several u.s. and internation cities, enlisting friends to hide skateboards and then tweeting clues to followers at his twitter site. he called it a tremendous success, but it sounds like he needed someone to help him manage the traffic!

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